The curse of any e-commerce store the dreaded chargeback. We are sure you have all experienced it. You take an order, despatch it and a few weeks later get a chargeback. The result you have sent goods and have to refund the price of the product and pay a chargeback fee normally around $15.

Firstly make sure your payment gateway offers some sort of seller protection. aypal for example have a full seller protection policy. This is useful to prevent fraud. It is totally unfair that some dishonest people initiate chargebacks after receiving goods, however as long as your gateway has seller protection and you have saved order details and proof of despatch you can go someway to protecting yourself against that.

Surprisingly most chargebacks are not fraudulent, they are caused by the seller forgetting who they bought from, especially if your registered company name with your gateway is different from that of your site. An example your company is called freds enterprizes but your website is widgetsgalore.com, the client buys a widget and at the end of the month sees a charge to their card from freds enterprizes. They don't recognize it they contact their card issuer and chargeback.

This is very easy to avoid. Before they get transferred to payment sate clearly in your cart "Please remember you will be billed by freds enterprizes not widgetsgalore.com". When they are returned to your site thank them for the order then remind them again, "Please remember you will be billed by freds enterprizes not widgetsgalore.com"

When you send them an email telling them their order has been dispatched tell them again "Please remember you will be billed by freds enterprizes not widgetsgalore.com" By now they should be getting the message. However, and this alone has reduced the number of chargebacks to many of our clients, we recommend that you FOLLOW UP YOUR ORDERS and a couple of weeks after the purchase send the client another email. Thank them for their purchase, tell them you hope they are enjoying your product and once again remind them "Please remember you will be billed by freds enterprizes not widgetsgalore.com"

Repetition is the key the more you tell them the more chance they have of recognizing your company name on their credit card statement.