The toughest thing about writing a news release is getting started. But writing doesn't have to be hard. Here are a few tips and tricks to help you beat writer's block.Before the story, think about:? audience. who do I want (or expect) to read this? What do they want to...
One portion of your marketing plan that you probably don't think about enough is "free publicity".Publicity is an extremely important tool and should be given prominence in any marketing plan.What is publicity?It's getting anyone else besides yourself to talk about you (preferably in a good way) and tell about the...
During my career as the head of media relations for the world's second largest environmental group, I regularly heard a common refrain from the scientists who so desperately wanted press attention for their projects. "But my project is so important," they'd say, expecting that was enough to crack the evening...
When most people think of media relations, they think of press releases. To be sure, writing and distributing them is one of the most important parts of the job. But press releases may be the most overused tool in the media professional's arsenal to the detriment of other tools that...
Media relations is a great profession.On good days, I earn my living speaking to and learning from knowledgeable experts who ask for help in raising the profile of their cause through the media. In the past few years, I've worked with billionaire philanthropists, a Pulitzer Prize-winning scientist and a world...
The words are pop culture heroes.Movies such as "The Insider," books like "All The President's Men" and television series including "The West Wing" have immortalized them."On-the-record," "on background," "on deep background" and "off-the-record" are celebrity phrases, used regularly as shorthand to represent the mysteries of the journalism underworld.In reality, these...
The fast changing dynamics of the world economy is forcing organizations to fundamentally rethink the manner in which they have been communicating with their constituent communities and decision-makers. It is constantly being proven that conventional communication approaches that are designed to raise public awareness may often have the opposite effects...
Does the thought of knowing your verbs from your adjective scare you? Can the word syntax send you running for cover? Or perhaps putting two words together in front of a crowd sends your body into complete melt down. If so, there is help for you.Have you ever wanted to...
It's the time of year when calendars crowd out the books and magazines in bookstores and are even on sale at reduced prices. But there's a special kind of calendar that all good public relations professionals use ? the editorial calendar.Using editorial calendars is one of the most effective, yet...
Public relations is popular because it is very cost-effective and it works. If you send out one press release, for example, and it gets into print, it could generate more interest in your product or service.Businesses that want a leg up on their competition need to focus on boosting their...
I heard a speaker recently who was talking about how to maintain strong relationships. As I listened to his basic principle, I realized that it is true in all of our life situations, be it work, family etc. And let's face it, relationships are what make the world go 'round....
Think of a triangle. On the left, imagine the story you want to tell. On the right, you have zeitgeist , or curent events.The object of the game is to create a unified, triangulated center...literally an "angle" for your story.For example, if you have improved your business practices, you might...
The power of PassionPassion is an extraordinarily powerful spring. Without it religion, history, romance, and art are useless. Likewise, Public Relations too becomes completely deflated without the essential ingredient of Passion. It bad spirit strates avowed belief, everlasting appeal and steadfast loyalty. So why does passion become so much more important in...
THE TWO MINUTES UNDERDOGEdward Everett was one of the most famous orators of his time. Standing before an audience of thousands in a Pennsylvania field on a cold winter's day in November 1863, he delivered one of the impassioned speeches that made him famous. His two-hour speech reportedly captivated the...
You may remember Forrest Gump's Vietnam pal ? the one who grew up shrimp farming and was fond of listing the dishes he used to make. "Pepper shrimp," he started, gearing up for his lengthy monotone monologue. "Shrimp soup. Shrimp stew. Shrimp salad. Shrimp and potatoes. Shrimp burger."That was the...
Getting on the radio can be a great tactical move...
A PR product or service launching is a perfect way...
For business, non-profit and association managers, is it publicity that...
The practice of public relations is often misunderstood, thus overlooked...
E-mail is becoming the preferred way to receive media releases....
As eyes look forward to a new business year, many...
You want to sell your products or services, and that...
There are all kinds of smart moves professionals can make...
And the best way to mind your own business is...
A great way to celebrate your achievements and capitalize on...
Talkback radio offers a fantastic opportunity to access thousands of...
Always ask, "Is now a good time?"Deadlines in journalism are...
Just about anyone who has been in the public eye...
Can your PR do something positive about the behaviors of...
You do not have to hire a publicist or advertise...
Be a ResourceThe media people that are likely to want...
I say public relations can be a matter of survival...
It really is powerful when a business, non-profit or association...
One of the primary tools still used by PR professionals...
Promotion for Professional Services Providers requires a different approach than...
They say that image is everything and some of us...
Could be, when unit managers in businesses, non-profits and associations...
I address this article to businesses, associations, non-profits and public...
As a business, non-profit or association manager, you'll know it's...
As a business, non-profit or association manager, why continue a...
Most business, non-profit and association managers live to tell about...
So, you've had your book published or you've gone the...
You've heard "them" say it, haven't you?By "them" I mean...
It's the time of year when calendars crowd out the...
When your book is mentioned on television, sales go up....
Have you ever noticed that in communities without big universities,...
The practice of public relations is often misunderstood, thus overlooked...
Redevelopment is replacing new construction throughout the Greater Boston area,...
When you pay good money for public relations services, you...
Not a single reporter showed up at our news event....
If I were coaching you as a business, non-profit or...
About a year ago I read a feature story in...
Because when it comes to public relations, non-believers can produce...
Business, non-profit and association managers committing their public relations resources...
If you're like most of my clients, you're probably interested...
In larger cities with many outlets they are competing for...
As a business, non-profit or association manager, you have a...
When you are planning to call a reporter for the...
How do press releases or interest stories have an effect...
One big mistake that many marketing-minded financial planners make when...
As the comedian Steve Martin once said, "some people have...
It really is powerful when a business, non-profit or association...
A wise friend of mine has often said, "There is...
You worked hard to get a story on your business...
I got the latest issue of Internet Works in the...
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