A great way to celebrate your achievements and capitalize on your successes is to share them with your clients, members, community leaders, and other influential decisionmakers. But how can you do that without sounding like you are bragging?Tell the story of your success using one of these five approaches, which...
What you are about to read is a step by step guide to getting FREE publicity. Simply, this is advertising that costs nothing, yet can bring in regular and substantial orders for your products and services.Regardless of the business you're in, you always want publicity for your products and services....
So, you've had your book published or you've gone the self-published route, but what do you do now?You contact a newspaper, radio or television station requesting an interview and they ask you to send them a press kit.First of all, don't panic. A press kit is not some magical entity...
Imagine you're the technology reporter at a daily newspaper. You learn that a new computer virus is making the rounds on the Net and you find that it has shut down three local banks within the past few hours. You're desperately searching for information on the virus, names and phone...
There are a lot of things that make a business full of clients and running smoothly.We all know you need a constant stream of clients. It doesn't matter if they are new or old returning clients, they must be constantly coming in for a purchase.Marketing is how you generate interest...
Public Relations (or P.R.) is a wonderful, yet often overlooked marketing tool. P.R. is an intangible ? making it a tough sell for many P.R. professionals. It is our job to sell the concept and show the client how it will enhance marketing efforts and, in many cases, replace costly...
Since the major part of a small business typically comes from business to business services, it is essential to maintain a positive standing with the local business community. It is of value to you to join as many business type organizations as possible in your town. You should attend meetings...
Public relations changes minds in the process of delivering what business, non-profit and association managers need more than almost anything else ? the kind of key stakeholder behavior change that leads directly to achieving their managerial objectives.It happens when the right kind of public relations alters individual perception, thus doing...
It's hard to imagine a reporter working today who doesn't regularly visit "official" company websites. And it's hard to imagine just how much those websites have improved reporters' lives.Instead of calling a company for more information and waiting days for their press pack to arrive, reporters can now get the...
PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush stood before a group of Florida voters to tout his social security plan. He did something quite ordinary during his speech. He acknowledged a person in the audience and told her story.President Bush told the crowd he had recently spoken...
You never know when 60 Minutes will knock on your door and if not them, then maybe a local investigative reporter. A little media savvy is a valuable skill for executives and their image-conscious organizations. Unless you've had media training you know most businesspeople would rather face a firing squad...
Just about anyone who has been in the public eye has a story of the media interview that went south. "I talked to that reporter for an hour and all they used was a ten-second sound bite!" or, "He said he wanted to ask me about X when that was...
What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch have in common? Media exposure. They were ordinary people who became household names.Business and professional people may be called upon to represent their companies. The ability to present yourself well to the media can make or break your professional reputation...
Smaller companies don't always have the budget - or inclination - to retain a PR hotshot to tell the world about their business success, but that doesn't mean they aren't a ready source of news.The problem is it's often dull news which is ignored by all except the industry press...
In fact, here are three really foolish goofs made by too many business, non-profit and association managers.If that's you, you foolishly do nothing positive about the behaviors of those important outside audiences of yours that most affect your operation.You foolishly fail to create external stakeholder behavior change leading directly to...
For business, non-profit and association managers, is it publicity that...
Media kits include a combination of information whether created for...
Business, non-profit or association managers hurt their own public relations...
They'd hate to admit it, but the media is pretty...
Always ask, "Is now a good time?"Deadlines in journalism are...
How cool is this? You're a business, non-profit or association...
Southern grandmothers have often said, "there are only three...
Small Business Owners should send press releases out at least...
It happens to business, non-profit and association managers when their...
When times are tough, it's no time to ignore those...
There are a lot of things that make a business...
Non-news professionals often have a hard time understanding why their...
Who wants to face the challenges of a business recovery...
Successful buisnesses know that media attention reaches consumers better than...
"We are in the communications business, the business of conveying...
In larger cities with many outlets they are competing for...
You have a story to tell. Your company has developed...
It's not unusual for clients of service providers to insist...
If you want to know the best way to approach...
Just because a publication is small doesn't mean that getting...
When most people think about marketing, they think advertising. While...
The least expensive, most effective way for you to promote...
You never know when 60 Minutes will knock on your...
That's like asking if advertising is all about type faces...
You're a business, non-profit or association manager who needs to...
Especially good advice for business, non-profit and association managers whose...
One of the primary tools still used by PR professionals...
Fiercely combative business, non-profit and association managers use every PR...
You know that getting publicity is vital to the health...
Stripped down to its core, publicity is little more than...
Think of a triangle. On the left, imagine the story...
Being part of a trade show gives small business a...
It sounds too simple to be true, but it really...
It can bite you and waste your public relations budget...
Sometimes a phone call isn't intimate or long enough to...
When ABC News anchor Peter Jennings announced he had lung...
Almost every day, I hear the same question, over and...
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch...
©2004 Jeffrey DobkinSixty dollars doesn't go a long way in...
Public relations and news releases are synonymous in the minds...
Quality public relations does something positive for business, non-profit and...
Public Relations (or P.R.) is a wonderful, yet often overlooked...
To get someone's name in the newspaper or a product...
Journalists are trained and often experienced at getting information out...
I am often asked by clients to target USA Today...
For some, public relations works well when their news release...
Yes indeed! If you are a young person who has...
For discerning business, non-profit and association managers, PR success is...
Yes? Then do something positive about the behaviors of those...
Can your PR do something positive about the behaviors of...
Public Relations Public Relations |