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Public Relations

Achieve Media Attention for Your Business

Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?)In the past six months, I've been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Herald Tribune, Entrepreneur, The Associated Press,...

How To Write A Press Release

A well structured press release in an excellent way of receiving free publicity for very little effort and cost. It is simply the process of writing a newsworthy story about your company, products or services in a reasonably standard format, and then distributing it in the correct way to relevant...

The Working Case Study

Next to white papers, case studies are the most popular tool in the technical marketer's toolkitThe ubiquitous case study can range from a 3- paragraph online snippet to a full-blown magazine article. The most popular case study in the marketing/PR arsenal is the 500-700 word success story. They're not as...

Publicity Performance Not Enough?

Even after a nice piece in a national publication, or a stint on a popular talk show, do you still have a feeling that your public relations dollar could be better spent?As a business, non-profit or association manager, do questions like that linger in your mind?Because if they do, you...

3 Essential Elements For Turning Your PR Pitch Into Publicity Exposure

1) Establish Rapport, then get the editor/producer excited.There's not a shortage of stories, but there is a shortage GREAT stories. If you are exciting, unique, or provocative that may be exactly what you need to get the attention of the editor/producer.2) Think Audience.Once you get the attention of the editor/producer,...

Whats Stopping You From Getting Publicity?

When I talk with business people, they tend to believe if they offer good service, they will automatically get "noticed".Everybody "wishes" for this, but this rarely happens automatically. If you want publicity, you need to give up this "delusion", and pro-actively, systematically, and aggressively contact the media.CNN and USA Today...

When Should You Outsource Your PR Efforts?

1) Do you NEED solid, consistant media exposure...week after week, or are you satisfied with "occasional" exposure? Now, this question alone is important... but not enough. The main component of this question is the IMPORTANCE of PR.2) Do you have the internal staff and expertise to commit the internal resources...

How To Make Time For Public Relations

"Don't say you don't have enough time. You have exactly the same number of hours per day that were given to Helen Keller, Pasteur, Michalangelo, Mother Theresa, Leonardo da Vinci, Thomas Jefferson, and Albert Einstein."H. Jackson Brown Jr.Okay, Let me be frank.Marketing is the life blood of any business. For...

PR: The Wildcard Marketing Strategy

What is the true purpose of public relations and how can it really help impact the growth of your small business? In order for the media to succeed, they need information that is both useful and entertaining for their readers. This is where you, the business owner or marketing executive,...

3 Reasons to Tap into the Power of Publicity

Publicity is obtaining editorial coverage or features for your business. Publicity is getting your business reported as news. Examples of publicity are newspaper and magazine articles, radio and television interviews and Internet forums and much more. These are just a few reasons you should consider letting your business tap into...

Cutting Down Your Trade Show Budget

Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably training, followed closely behind by marketing. Why? Both are viewed on the balance sheet as expenditures rather than income generators, so obviously...

PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd

Do editors of newspapers, magazines and online news sites really use press releases? Too right they do. In fact, the press release is one of the most effective forms of publicity. But many businesses, both online and off, underestimate the power the press has to promote their business and get...

Public Relations Strategies: Announcing News on a Press Tour

Gaining news coverage on a successful press tour requires planning, preparation, and follow up.Under the right circumstances, physically traveling to the media on a press tour is a great way to contact multiple media outlets. Press tours work especially well when having something physical to show a writer ? a...

Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis

Prior to launching a new public relations campaign, evaluate the media coverage you've gained and dig deep into the coverage your competition has received.One of the first steps in defining a public relations strategy is to understand how you and your competition stack up in terms of media coverage. Taking...

PR tips for business

Question: Why should your business issue a press release? Answer: because you have something to say, you want to say it in public and a press release encourages the press to say it for you. And because you want to show your business in a favourable light from the outset...

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